Sunday, April 26, 2015

3 Ways to Save Money by Shopping Online

E-commerce is growing very fast and is becoming a major driver for economic growth in Uganda as Internet penetration continues to rise in the country. Many Ugandans are already embracing the convenience that e-commerce offers and entrepreneurs are benefitting thanks to the rate at which online platforms such as Kaymu, Hello Food, Lamudi and Jumia among others are springing up.

Shopping online has many conveniences. One of them is that buying online helps you to save money. Below are three ways which helps you save money by shopping online.
Online Stores can afford to quote cheaper prices
The first way by which shopping online can save you money is that online stores can afford to sell products at a cheaper price than what is obtainable in brick and mortar stores. Online stores have lesser overhead costs associated with the running of a business. For instance, online stores do not usually need to hold inventory, pay store attendants, security, and cleaners and incur bills for electricity and water in the stores.
 Hence, online stores do not have large operating costs and they can afford to add a 'little" mark-up price to the cost of a product to sustain a cheaper pricing model in comparison to brick and mortal stores that have a large number of overhead costs. Therefore, shopping online allows you to purchase items a cheaper cost and your Naira can easily go further on purchases.

Online shopping makes it easy to compare product prices
The majority of people, who go to the market to buy a product, are very likely to buy from the first stores they visit. The reason for this is that they might not have the time and energy to move around various stores to compare the different prices in order to find the shop that offers them the best value for their money
However, when you shop online, you can easily compare the prices of the same or similar products in different stores. The best part of online comparison-shopping is that you can easily check out the different prices right there on your computer or mobile device.
Online comparison-shopping from the comfort of your home ensures that you do not have to overpay for any item when you make a purchase- which is one of the smartest ways to save money. Indeed, few things could be as emotionally draining as thinking that you've bought an item at a bargain only to find out that it could have been 5000 USh cheaper at the next shop.

Shopping online helps you minimize impulsive purchasing decisions
After doing some serious introspection, you'll most probably remember the number of times you've whipped out your wallet in the market to make a purchase that wasn’t in your plans that day. Some of the reasons behind those impulsive purchases may be that the item is rare or unusually cheap, or you are feeling particularly happy and you just got some free money to spend.

After all, impulsive purchases are some of the biggest drain holes that could keep one’s finances permanently weak. Shopping online, on the other hand, gives you the opportunity to make a list of the things you want to buy, set money aside for the purchase and create time to compare prices from different stores before you place an order. Hence, it ensures reducing impulsive purchases so that you can save more money and time.

About Kaymu
 Kaymu is the leading online marketplace, and the safest platform on the market. It connects buyers and sellers to allow them to take advantage of the best deals on an extensive range of products including electronics, books, fashion items, gadgets and even grocery products. Thanks to a fixed price system, Kaymu guarantees that users will always find the lowest prices on the market.

 About AIG
 Africa Internet Group (AIG) introduces and accelerates the online shift in Africa – for its people and its culture. It is committed to running successful and vibrant internet companies which boost the evolution of African online culture. AIG is the parent group of nine successful and fast-growing companies in more than 20 African countries, accounting for over 2500 staff. AIG cares about entrepreneurship and brings together all the key elements required to build great companies: team, concept, technology and capital. Its network of companies includes JUMIA, Kaymu, Hellofood, Lamudi, Carmudi, Zando, Jovago, Lendico and Easy Taxi.
Mariela Sapundzieva
Public Relations, Kaymu Uganda
+256 794 833 572

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